We help organizations figure out the right stories to tell. Then we help them tell those stories to the people who matter. More clearly. More powerfully. And more memorably than ever before.

ShelterCreek • Consulting | Communications | Content
ShelterCreek is a boutique agency specializing in brand strategy, marketing communications, and content development

We offer a uniquely personal working experience, connecting with our clients as people and not just projects. 

We know you’re trying to get a job done. We’re here to make it easier.



our clients' biggest challenge?


Strategic thinking. Creative development. Project management.
Keeping all the talent you need on staff can devastate your bottom line. And for most teams, that expertise is not going to be used on a full-time basis. A new business model is needed. One based on flexibility. On paying for the services you need, only when you need them. On pulling together the right specialists at the right time. ShelterCreek offers you that, and so much more. It’s a big agency experience, without the big agency bloat.


You get access to a level of sophistication and marketing excellence that normally comes at a much higher cost.


You can supplement the skills you have on staff as needed, and bolster your team without blowing your budgets.


You can say “yes” to more projects, using our services to round out your pitch and expand your deliverables.


Brand Development

We’ll help you define brand strategy & architecture. And then we’ll create the tools that bring your brand to life, including naming and visual & verbal identity.

Messaging Strategy

Target personas, messaging frameworks, and elevator speeches help you get your story straight, and maximize it for every audience. This is difficult, and essential.

Marketing Communications

From advertising & collateral to social media & lead generation, we’ll deliver smart marketing materials that coordinate messaging across media.


Solid internal messaging is difficult to come by. And it is a huge factor in organizational success. We help ensure it does the job.


We can help you gain a better understanding of the people you’re talking to (as well as learn who it is you should be talking to).


Words matter. And better words can do so more. We can create them for you, or we can take yours and make them sing!

Projects & Posts

What we're doing. What we're thinking.
Robert J. Parsons, MBA

Robert J. Parsons, MBA

Managing Partner

A smart guy with a good heart, Rob Parsons offers clients a unique combination of strategic clarity, creative wherewithal, and attentive project management. He's worked with many standout brands – Bank of America, Honeywell, Vicks, Paychex, Kodak, and the University of Rochester, to name a few – and he's been recognized by the American Corporate Identity and the Summit Creative awards. When he's not helping clients, you can find Rob making music with his band, grilling with friends and family on the back patio, or practicing his fitness at the local yoga studio.


We’d love to get together and talk. Tell us your story!



PO Box 12

Fairport, NY 14450